AIESEC has been expanding its horizon since 1948, following the World War II. Since then AIESEC has been striving for the fulfillment of humankind potential, understanding cross-cultural bridges, and maintenance of peace. (http://aiesec.org.np/about-aiesec/story/ )
Youth Speak Forum is a platform where opportunities that are capable of bringing young and senior leaders from different fields together in order to inspire the youth are explored. It’s not just limited to the inspiration to be sought but the youth can share their ideas and become well aware of the SDGs. It also motivates the young populace to contribute their efforts and ideas, which pushes the world forward.
A few days ago, AIESEC Kathmandu organized the Youth Forum with the theme “YOUTH FOR A SUSTAINABLE AND EMPLOYABLE FUTURE”. The event focused on the youth’s essentiality to interact with industry leaders in order to understand their role in working towards attaining global goals and to get trained on employable future in order to create a better country and a relatively better world.
We are going to highlight two brilliant speakers of the event. They are:
- Mr. Ambuj Deo Singh – Coca-Cola country director Nepal
- Bisam Gyawali- Youth Programme Officer at UNDP
First Speaker: Mr. Ambuj Deo Singh (Coca-Cola country director Nepal)
With over 16 years of fulfilling experience in General Management, Business Operations, Consumer Marketing, Sales & Distribution, Key accounts management, and Team Management, Mr. Singh is currently working as the Country Director - Nepal, which is responsible for overall business in the country.
This was a historical event for AIESEC Kathmandu because COCA-COLA and AIESEC Kathmandu had signed MOU where he presented about the history and marketing camping of the Coca-Cola in order to become number one and about how Coca-Cola has supported SDG
He has few mantras regarding the success where he connected each point with Coca-Cola. Some of the points were:
1.Spread joys and cheers:
The Santa Claus we all know and love today — that big, jolly man in a red suit and white beard — didn’t always look that way. In fact, many people are surprised to learn that prior to 1931, Santa was depicted as everything from a tall gaunt man to a spooky-looking elf. He has donned a bishop's robe and a Norse huntsman's animal skin. In fact, when Civil War cartoonist Thomas Nast drew Santa Claus for Harper's Weekly in 1862, Santa was a small elf-like figure that supported the Union. Nast continued to draw Santa for 30 years, changing the color of his coat from tan to the red he’s known for today. (https://youtu.be/U8J5AolQZg0)
COCA COLA served its coke in WWII as well. They could have easily decided to stop the production but they chose to dream big and decided to serve at any state and condition. They, thereby, took the risk and continued their service. Amazingly, they served 5 Billion people in just the timeframe of 5 years and they have 64 plants of coke in war zone area as well.
If anyone was to ask us what we were fighting for, I think half of us would answer, the right to buy Coca-Cola again.
-Soldier during World War II
-Soldiers claim Coke tastes like home
-Soldiers claim Coke reminds them of home
When the soldiers drank Coca-Cola beverages they said it reminded them of home. This helped motivate them and gave them a reason to continue fighting in the war, and wanting to succeed because it reminded them of their families and loved ones.
In May 1950 a popular Time Magazine featured its front page not with the person but with the brand for the first time and the reason is very interesting. Robert Woodruff, president of coke in 1950, was invited to be featured on the front page but he refused this offer. In 1950, Time Magazine was so powerful that no one would deny such offer but he denied saying, “I am because of the brand, not the brand is because of me so first chose my brand name in front photo.”
The idea originally came to Bill Backer, an advertising executive working for McCann Erickson, the agency responsible for Coca-Cola. Backer, Roger Cook, and Billy Davis were delayed at Shannon Airport in Ireland. After a forced layover with many hot tempers, they noticed that their fellow travelers were talking and joking while drinking Coca-Cola the next morning. Backer wrote the line "I'd like to buy the world a Coke" on a napkin and shared it with British hit songwriters Cook and Roger Greenaway.
In 2013, there was sharing of coke between India and Pakistani people so as to increase the harmony among them.
Coca-Cola is an example of optimism and time and again, it has proved so by supporting the areas that are affected by natural calamities, war and such by providing hope and spreading happiness among the people. During the recent earthquake, Coca-Cola organized different camping in affected areas and help spread the happiness among the people.
6.Be yourself and believe:
During 1985, because of rising in business challenges, Coca-Cola changed its taste. But the Coca-Cola sales were decreasing and the company was trying to figure out the reason. There is one interesting story relating to the incident as well but it doesn’t have a legitimate source. One day, an old lady came to the Coca-Cola headquarters and as she cried and expressed her sorrow, she said, “I have memory with coke and with its taste, you took it away.” That very moment Coca-Cola decided to switch back to how it originally was.
Second Speaker Mr.Bisam Gyawali: Youth Programme Officer at UNDP:
Bisam Gyawali is the Youth Programme Officer at UNDP .
1.Difference between MDGs and SDGs
Millennium Development Goals (MDGs) focuses on maternal health, reducing child mortality and such but in contrast, Sustainable Development Goals (SDGs) works for the entire world. We can conclude that SDGs is boarder than MDGs.
There are altogether 17 SDGs: (We are soon coming with all 17 explanation of SDGs)
2.16th SDGs (PEACE, JUSTICE AND STRONG INSTITUTION)
Talking about Youth Forum speaker Mr.Bisam was focused on 16th goal i.e PEACE, JUSTICE AND STRONG INSTITUTION.
Without peace, stability, human rights and effective governance, based on the rule of law - we cannot hope for sustainable development. We are living in a world that is increasingly divided. Some regions enjoy sustained levels of peace, security, and prosperity, while others fall into seemingly endless cycles of conflict and violence. This is by no means inevitable and must be addressed.
High levels of armed violence and insecurity have a destructive impact on a country’s development, affecting economic growth and often resulting in long-standing grievances that can last for generations. Sexual violence, crime, exploitation, and torture are also prevalent where there is conflict or no rule of law, and countries must take measures to protect those who are most at risk.
The SDGs aim to significantly reduce all forms of violence, and work with governments and communities to find lasting solutions to conflict and insecurity. Strengthening the rule of law and promoting human rights is key to this process, as is reducing the flow of illicit arms and strengthening the participation of developing countries in the institutions of global governance.
The United Nations Security Council adopted unanimously, on 9 December 2015, a ground-breaking resolution on Youth, Peace, and Security which recognizes that “young people play an important and positive role in the maintenance and promotion of international peace and security”.
UNSCR 2250 (2015) identifies five key pillars for action: participation, protection, prevention, partnership, and disengagement and reintegration. This landmark resolution urges the Member States to give youth a greater voice in decision-making at the local national, regional and international levels and to consider setting up mechanisms that would enable young people to participate meaningfully in peace processes.
At last, I would like to thank team AIESEC Kathmandu for organizing the event and inspiring the youth. Team Business Aflame wishes you the best for your future endeavors. Proceed inspiring and motivating the youth to evaluate, enrich and contribute to the world which will navigate our globe towards progression and development.